An application for guiding and supporting woman on their lifestyle journey at the "Laptin for Life" program.
Have you ever used an app with a great concept but a frustrating user experience?
Despite its potential, the Fit Mom app (from Laptin for Life) cause users feeling confused and frustrated due to poor navigation and lack of integration with everyday tools.
After experiencing these challenges myself, I set out to redesign the app with a new product strategy, a clearer vision, and a more user-friendly design.
Users
Main Pain Points
Difficulty finding content
Users had to access content through external files, making it combersome and disrupting the experience.
Limited coach support
The current app lacked advanced tools that could enhance communication and support between the coach and clients.
Disconnected from daily life
The app did not integrate with commonly used tools, missing opportunities to simplify users' daily routines and help them stay on track with their fitness goals.
My Mission
To create a new product strategy that leverages modern technologies to improve the support and usability of the Fit Mom app, making it a seamless part of users' everyday lives.
My Strategy
Improved Navigation
Redesigned the app to be more user-friendly, making it easier for users to access contents and find their tasks.
In-App Content Access
Integrated all program materials directly into the app, eliminating the need for users to download files or seek information through external sources like WhatsApp groups
AI-Powered Coach Dashboard
Built an AI-based dashboard for coaches to provide personalized support, allowing them to track all user progress, send reminders, and offer tailored encouragement to Fit Moms.
User Application
The new home page displays weekly tasks with a clear CTA for daily videos.
After watching the daily video, users receive their updated daily tasks directly on the home page.
A global search feature and intuitive footer navigation make finding information effortless
Coach Dashboard
The redesigned dashboard offers coaches valuable insights into user progress, highlighting users who may need extra motivation. It also allows coaches to send reminders and tailored messages, improving user engagement.
First Wire-frame
Final Thoughts
The redesigned Fit Mom app is just the beginning. There is room to further refine the product, explore additional integrations, and continuously gather user feedback to ensure it remains a valuable tool for every Fit Mom on their fitness journey at the “Laptin for Life” program.